He took full advantage of the industry and attended many banquets hosted by the Salt Lake Board of REALTORS® just to mingle and get to know the top agents. He was well aware of the success of these agents and looked forward to the day he would join them in the ‘Million Dollar Club.’ Four years later, he did just that.

“I have been a top multi million dollar producer ever since and consistently rank in the top 5% of REALTORS®.” By being a careful observer and focusing on his own efforts and those of others, Brad Blumenthal has made his career a most satisfying endeavor.

People make the difference

“My favorite part of my work as a REALTOR® is definitely the building of relationships with my clients. I thoroughly enjoy people, and interacting with them. The people I work with are what make my business so rewarding. Through the buying and selling process I have a great opportunity to personally get know my clients and their families. Words cannot explain the satisfaction I receive when my client sincerely thanks me for a job well done, and does it with a huge smile.”

Brad has been fortunate to have been with Probe Realtors from the time he became an agent. In addition, he works and lives in the Cottonwood Heights area, where he grew up. This long term relationship with a company and locale has allowed him to become intimately familiar with people and places, a definite plus in this industry.

“It has always been attractive to be associated with a company that specializes in the fine homes of Salt Lake’s East bench, which is the areas I mostly work. I have been recruited by larger national companies, but found my success is greatly due to my ability to promote myself and my services more so than that of the company. At Probe, I have the greatest support team and broker available, not to mention the fact that it is great to work with my good friends.”

Making positive connections

When Brad started in his career, he determined that the most important aspect of his work was to build strong and

lasting relationships with his clients through honest and dedicated service. Because of that, at least 75% of his business today is from repeat clients and referrals. Working with the same people over and over again is hardly monotonous, however. There is plenty of change in the business to keep each transaction alive and fresh.

“Each and every person I work with is as unique as are the homes I sell them. I love the process of matching people with homes. I enjoy the many different facets of real estate that allow the opportunity to grow and learn something new each day. I have incorporated this knowledge into my business, working commercial, land development, new construction, and investing in my own income properties.”

Brad feels strongly about aligning himself with professionals equally committed to serving and servicing others. In the first years in the business he worked with several different lenders, escrow agents, and inspectors in order to find the people with whom he would work for the duration of his career.

“It was extremely important to me to find professionals in those fields that would have the same dedication, professionalism, and personal care for my clients that I have,” says Brad. “I realized early on that it only takes one missing link to cloud a smooth transaction. I have been associated, and worked exclusively with the same loan officers and escrow agent for 14 years now. We make a great team, and they have a huge impact on my success.”

The benefits of personal touch

The real estate industry has seen tremendous growth and expansion through the use of technology since Brad entered the business in the late 1980s. But while Brad knows that computers, the Internet and its many aspects of fast-paced 21st century living have contributed to his success, he is also very much aware of how easy it would be to get lost in all the gee-whiz bells and whistles of the day.

“I try to implement all this technology to my advantage,” says Brad, “and find it amazing how it has opened the world of real estate. But I still find my self exercising a lot of the old school techniques as well. I strive to keep as much of the personal touch as possible.”

For example, Brad personally visits at least 100 of his clients during the Holiday Season and tries to catch them at home in order to enjoy a good visit where he delivers a gift, and calendar to each of them.

“I hope to find a way to visit even more of my clients personally. It's always a great and rewarding experience to see how their lives have changed over the years. In addition I mail my personal newsletter quarterly to all my past clients, farm area, and future clients.”

Brad’s clients, particularly those that he has worked with over time, know that when it comes to real estate, Brad Blumenthal has it all.

“I feel that my experience in the industry, my having a good and respectable reputation, professionalism and dedication to meeting all my clients’ needs, as well as the personal touch my clients enjoy are all part of the success I have achieved over the years.”

Making life count in and out of the office

Brad has many interests and hobbies that he enjoys doing with his friends and family, including water-skiing/boating, motorcycle riding, snowmobiling, hunting, and spending time anywhere in the out-of-doors. As a family, they enjoy annual Lake Powell and Jackson Lake trips as well as motorcycle rides that take them all over the country. All this fun and relaxation allows him to excel in every aspect of his life.

“I've found the time away doing what I love has greatly helped me focus and be more successful,” says Brad. “It’s important to take a step away from the business from time to time and enjoy life. It's too easy to get consumed in the business, and forget to enjoy the great life it affords us.”

Working in real estate has been a huge motivator for Brad and has allowed him to enjoy a great lifestyle and flexibility. He is motivated and inspired by the people with whom he works, and has always had an interest in what makes people who they are, and in studying and reading people and their expressions and how they became successful.

Which takes us back to the one all-encompassing element of that success, and some of the best advice Brad was ever given:

“True professionalism in this business requires total focus,” says Brad. “Focusing on service and how to meet other’s needs will pave the way to success.”